Amazon, read for the P&L.
Everything we’ve published on Amazon: sourced news as it happens and the guides we hand clients. Newest first.
News on Amazon
- News7 min
Amazon's $1M insurance rule is now in force. Here's who it catches.
As of November 2, any seller with a product in an enhanced-safety category needs $1 million of liability coverage, whatever their sales. Supplements, cosmetics, children's products and batteries are all on the list.
- Amazon
- Compliance
- Policy
- News6 min
Shopify's $119B quarter, read next to Amazon and eBay
Shopify reported Q3 GMV up 29% on November 3 and the stock fell anyway. Put the number next to Amazon's and eBay's quarters and you get a clear picture of where a brand's next dollar should go.
- Earnings
- Amazon
- Channel strategy
Guides on Amazon
- 5 min
Amazon is shutting out outside AI shopping agents. What that means for brands.
Amazon blocked Meta's Muse in September, disallows OpenAI and Google agents in its robots.txt, and says its own Alexa for Shopping will be how people shop its store. Here's the evidence, and what it changes about how you build listings and subscriptions.
- Amazon
- AI shopping
- 6 min
ROAS is the wrong number for a consumables brand
If your customers reorder, monthly ROAS will consistently tell you to stop doing the thing that grows the business. Here's the arithmetic, and what to report instead.
- Measurement
- Subscribe & Save
- Amazon
- 5 min
What a retail media audit should actually check
Most agency audits are a campaign screenshot and a bid recommendation. Here are the thirty-one things worth checking before anyone touches spend, and why each one matters.
- Audit
- Operations
- Amazon
- 4 min
Walmart Connect isn't Amazon: what transfers and what doesn't
The most common way brands waste money off-Amazon is porting the Amazon plan sideways. Here's what genuinely carries over to Walmart Connect, and what has to be rebuilt.
- Walmart Connect
- Amazon
- Channel strategy
- 4 min
How to price unauthorized resellers off your Amazon listings
Enforcement letters rarely work on their own. What works is removing the arbitrage, and that usually starts with your own DTC pricing. A worked example with the numbers.
- MAP enforcement
- Channel control
- Amazon
Send us the account. We'll tell you what we'd change.
A free audit of your Amazon account, or any marketplace you sell on, before any conversation about scope. Campaign structure, catalog, reseller map, inventory cover, subscriber trend. You keep the findings either way.