Advertising into a channel you do not control is a subsidy to whoever holds the buy box. Before spend is worth increasing, the listings have to be yours, the price has to hold, and the stock has to be there.
Mapping before enforcing
A MAP policy nobody can measure is a letter, not a policy. We start by mapping every seller on every listing, with prices, over time. On MagLite that meant 74 resellers across 90 listings before any enforcement began — several of them buying from the brand's own DTC site at a discount and reselling at a markup.
With the baseline recorded, enforcement becomes arithmetic rather than argument. After MAP was in place across all channels and the DTC discounting was fixed, 76% of tracked reseller listings raised their price and the average tracked price rose 19.5%.
Catalogue integrity
Duplicate listings under the wrong UPCs split reviews, split traffic and split sales, often on the hero products where it costs most. Finding and merging them is unglamorous and frequently worth more than a quarter of bid optimisation.
Account health and Brand Registry
Trademark complaints filed against a brand on marks the brand owns are common and fixable. So are the policy-violating reviews that drag a hero SKU's rating down. Both need documentation, persistence with Amazon support, and someone whose job it is to follow up.
Stock is a marketing problem
Nothing undoes a quarter faster than a stockout on a subscription SKU. We take over forecasting and the FBA supply chain — rolling forecasts, AWD buffer stock, and moving subscriptions to a sister SKU before a line runs thin.
See MagLite for the full channel takeback.