Measurement, read for the P&L.
Everything we’ve published on Measurement: sourced news as it happens and the guides we hand clients. Newest first.
Guides on Measurement
- 5 min
Amazon reportedly cuts counted display impressions about 63% in 2027
A notice to advertisers says Amazon will stop counting display impressions on its own store until the ad is on screen, from January 1, 2027, with about 63% fewer counted. Here's what's reported, what isn't confirmed, and how to protect your 2027 benchmarks.
- Amazon Ads
- Measurement
- 6 min
ROAS is the wrong number for a consumables brand
If your customers reorder, monthly ROAS will consistently tell you to stop doing the thing that grows the business. Here's the arithmetic, and what to report instead.
- Measurement
- Subscribe & Save
- Amazon
Send us the account. We'll tell you what we'd change.
A free audit of your Amazon account, or any marketplace you sell on, before any conversation about scope. Campaign structure, catalog, reseller map, inventory cover, subscriber trend. You keep the findings either way.