Amazon Ads, read for the P&L.
Everything we’ve published on Amazon Ads: sourced news as it happens and the guides we hand clients. Newest first.
Guides on Amazon Ads
- 5 min
Amazon reportedly cuts counted display impressions about 63% in 2027
A notice to advertisers says Amazon will stop counting display impressions on its own store until the ad is on screen, from January 1, 2027, with about 63% fewer counted. Here's what's reported, what isn't confirmed, and how to protect your 2027 benchmarks.
- Amazon Ads
- Measurement
- 6 min
Amazon Review Requests and Branded Conversations: what brands get
Amazon will now sell you ads that ask your own buyers for a review, for products under 1,000 ratings. Here's how Review Requests works, what Amazon hasn't said yet, and how it fits with Branded Conversations in Alexa for Shopping.
- Amazon Ads
- Advertising
- AI shopping
- 7 min
The FTC's Amazon ad auction lawsuit: what it alleges and what to check
The FTC and 22 states allege Amazon quietly turned its second-price ad auctions into something closer to first-price. Amazon says the case is misguided. Here's what the complaint says, what Amazon says back, and the one report every advertiser should pull.
- Amazon Ads
- Regulation
- Advertising
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