The numbers, with the receipts.
Reference pages for the figures brand teams quote in decks and budget meetings. Every number links to the filing, release or report it came from, and the pages are updated as new figures are verified.
- Updated November 3, 2026
Amazon seller statistics (2026)
The marketplace numbers a brand team quotes in a channel review: how big Amazon is, how much of it third-party sellers run, what the seller base looks like, what the fees did this year, how fast delivery got, and what AI shopping is doing to the funnel. Primary sources first, secondary sources named as such.
43 figures · 18 sourcesOpen - Updated November 3, 2026
Retail media statistics (2026)
The numbers a brand team needs when the retail media line comes up in a budget meeting: how big the channel is, how fast each network is growing, what Amazon's ad business reports each quarter, and what measurement actually looks like. Primary sources first, secondary sources named as such.
43 figures · 28 sourcesOpen - Updated November 3, 2026
US e-commerce and marketplace statistics (2026)
How big online retail is, how much of it runs through Amazon, and how fast each of the other marketplaces is growing. The page a brand team needs when someone asks why a marketplace deserves budget. Government data and company filings first; Statista's share estimate is labeled as such.
22 figures · 13 sourcesOpen
Send us the account. We'll tell you what we'd change.
A free audit of your Amazon account, or any marketplace you sell on, before any conversation about scope. Campaign structure, catalog, reseller map, inventory cover, subscriber trend. You keep the findings either way.