Advertising, read for the P&L.
Everything we’ve published on Advertising: sourced news as it happens and the guides we hand clients. Newest first.
Guides on Advertising
- 6 min
Amazon Review Requests and Branded Conversations: what brands get
Amazon will now sell you ads that ask your own buyers for a review, for products under 1,000 ratings. Here's how Review Requests works, what Amazon hasn't said yet, and how it fits with Branded Conversations in Alexa for Shopping.
- Amazon Ads
- Advertising
- AI shopping
- 7 min
The FTC's Amazon ad auction lawsuit: what it alleges and what to check
The FTC and 22 states allege Amazon quietly turned its second-price ad auctions into something closer to first-price. Amazon says the case is misguided. Here's what the complaint says, what Amazon says back, and the one report every advertiser should pull.
- Amazon Ads
- Regulation
- Advertising
Send us the account. We'll tell you what we'd change.
A free audit of your Amazon account, or any marketplace you sell on, before any conversation about scope. Campaign structure, catalog, reseller map, inventory cover, subscriber trend. You keep the findings either way.